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Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant...
As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy talk at...
View ArticleSegmenting & Personalizing Emails to Advance Customer Engagement
At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B e-commerce for Coca-Cola, talked about how Coca-Cola uses segmentation...
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What Is The GDPR? (And What It Means For Marketers)
The General Data Protection Regulation (GDRP), a controversial, new European Union regulation, is poised to severely disrupt most organizations’ approach to data collection and privacy. Learn how your...
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Reducing Your Paid Search Costs With Negative Keywords
Image Source: GrowthPixel When it comes to paid search optimization, it can be difficult to know where to begin. Additionally, devoting the time and resources required to make high impact...
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Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there...
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4 Lead Management Challenges Facing Manufacturers & Their Channel Partners
Lead management for manufacturers and their channel partners is no easy task. At the manufacturer level, aggregating and organizing sales leads can be an arduous process, and subsequently formatting...
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